Snapchat is also known for being an app that supports the mundane everyday conversations among close friends and ties in with their values of living in the present moment thanks to the auto-deletion function.
TRIBES 2 UBER FAVES DRIVERS
One of the biggest drivers of Snapchat is the entertainment value that it brings with the multiple fun filters, story and discovery features. The majority of Tribes mentioned Snapchat as a popular and frequently used messaging service. – Sadia, F, 16 SNAPCHAT HAS EARNED TRIBES TRUST BUT NEEDS TO PAY CLOSER ATTENTION TO USER EXPERIENCE WITH THE LAUNCH OF NEW UPDATES “WhatsApp because it’s simple and I like having long detailed conversations on it.” This highlights how messaging services are evolving and bring different modes of communication into play that tap into Tribes need for social connection via real time photo or video sharing. According to eMarketer, in 2018 2.2 million 12 to 17 year-olds and 4.5 million 18 to 24 year-olds in the UK will regularly use Facebook, 700,000 fewer than in 2017, as young adults turn to services such as Snapchat1.ĭespite Facebook appearing on the majority of our Tribes’ phone screens, Tribes no longer see it as an app that brings them closer to the people who matter to them. Naturally social networking apps still play a prominent role in our Tribe’s day-to-day communications they are still viewed as fab communication tools!įacebook is still around but is no longer seen as the essential must-have app that it once was, with very few Tribes mentioning it as their favourite app. Social networking apps still dominate, echoing tribes’ preference for intimate and in-the-moment conversations
As the apps market continues to become more saturated, it’s clear that Tribes are continuing to add to their already existing expansive list of apps.
0 kommentar(er)
